I M P A C T S T O R Y
At 22, Ayisha Mohammed Muftawu’s story reflects resilience, determination, and the transformative power of opportunity.
Growing up in Kumasi, Ayisha’s childhood was marked by instability following her parents’ divorce. At just ten years old, she was left in the care of her grandmother, while financial support from her parents remained limited. Despite excelling academically and standing out as one of the brightest students in her class, Ayisha was unable to progress to tertiary education due to financial constraints.
Faced with limited prospects, she turned to entrepreneurship, starting a small cake business from her grandmother’s kitchen with support from her uncle. However, operating in an underserved community with low demand meant her income was irregular and insufficient to meet her needs. Like many young people with potential but limited access to opportunity, Ayisha found herself stuck between ambition and circumstance.
Her journey took a decisive turn in November 2025 when she enrolled in the Get Into Employment project, a King’s Trust International-funded initiative designed to equip young people with the skills and pathways needed to access decent work in the hospitality sector.
Through the programme, Ayisha developed critical workplace competencies, particularly in honesty, respect, and professionalism. Beyond technical exposure, the training strengthened her confidence and reinforced values that would define her career path. She describes the experience as one that went beyond what formal education or family guidance alone could provide, equipping her with practical life and workplace skills.
During her placement at a leading hotel in Kumasi, Ayisha quickly distinguished herself. Entrusted early on with responsibilities involving the handling of large sums of money, she demonstrated integrity and reliability. Her respectful engagement with guests and commitment to excellence earned her recognition from both management and colleagues.
Her performance led to a significant breakthrough. Ayisha secured a full-time role as a receptionist at the hotel, marking her transition into stable and dignified employment.
Today, Ayisha earns a steady income, receives daily meals at work, and benefits from employer-supported healthcare. For the first time, she is financially independent, able to meet her needs without relying on her grandmother or extended family. She has even begun supporting her younger brother, contributing to his upkeep and education, an achievement she describes as deeply fulfilling.
Beyond financial stability, the programme has reshaped how Ayisha sees herself and how others perceive her. Coming from a community where opportunities are limited and expectations are often constrained, her success challenges stereotypes and inspires those around her. She has remained grounded in the values instilled during the training, earning the trust and respect of her workplace and family alike.
Looking ahead, Ayisha is building towards a future of greater independence and impact. She is saving consistently with the goal of expanding her bakery business and creating employment opportunities for others.
Ayisha’s journey demonstrates that when young people are equipped with the right skills, values, and opportunities, they can overcome systemic barriers and build sustainable livelihoods. Her story is not only one of personal transformation but also a testament to the impact of investing in youth to drive inclusive economic growth.
