Empowering young women entrepreneurs with digital marketing skills

Across Ghana, many young women are building innovative businesses with strong potential to create jobs and contribute to local economic growth. However, limited access to practical digital marketing skills continues to restrict their ability to promote their ventures, reach wider markets, and compete in today’s digital economy.

The Digital Skills for SHE Entrepreneurs campaign is designed to change this reality. This campaign provides a 12-week intensive digital marketing training programme for a cohort of 15 young Ghanaian women entrepreneurs.

Through this initiative, YOTA aims to equip young women entrepreneurs with the digital marketing knowledge and practical skills they need to grow visibility, attract customers, and increase sales for their businesses. The training is structured to be practical, business-focused, and immediately applicable to participants’ ventures.

Over three months, participants will receive hands-on instruction and guided practice in:

• • Content creation for digital platforms

  • Search engine marketing

  • Website development using content management systems (CMS)

  • Email marketing for customer engagement and retention

  • Social media marketing and online advertising

  • Digital marketing strategy development

  • Mini-projects and presentations on business marketing solutions

What your donation supports

Your contribution removes these cost barriers, ensuring the delivery of this high-impact programme:

• • Training facilitation and curriculum delivery

  • Digital learning tools, software, and platforms

  • Internet access and learning resources

  • Project supervision and final presentations

  • Career placement support and mentorship

Why this matters

Digital marketing skills are no longer optional for small businesses. They are essential for visibility, competitiveness, and growth. When young women entrepreneurs gain these skills, they are better positioned to scale their ventures, employ others, support their families, and contribute meaningfully to national development.

This programme goes beyond training. It builds confidence, leadership, and resilience among young women navigating entrepreneurship in a rapidly digitalising economy.

Other causes to support

• Youth Job Search Clinic – Raising GHS 130,000 (roughly USD $12,000) to give a second chance opportunity to the youth who are out of a job.
• The Youthpreneurs Lab – We are raising GHS 21O,000 (roughly USD $19,000) to build the capacity of young entrepreneurs.